Wednesday, 2 October 2013
Tuesday, 1 October 2013
Target audiences for the Action genres.
The action genre is mainly aimed at a Male audience, aged between 12 and 25, as the activities in action films tend to attract male viewers, and however most movies in that genre have a love interest, allowing females to relate to the viewing, providing another side of possible audience. Action/Adventure films also tend to attract families as well, as it brings people together because of the wide possible audience range, perfect for families of all ages.
Indiana Jones and The Raiders of The Lost Ark
Indiana Jones and The Raiders Of The Lost Ark.
In the opening two minutes of Raiders of the Lost Ark, the
first show is an establishing one, by the silhouette of who we believe is Indiana
Jones. The footage is quite dark giving a spooky effect to the location; this
is accompanied by a misty haze, probably caused on purpose toad effect. Indiana
Jones’ clothes look cleaner than those following him; this gives us the
impression that he’s the hierarchy. We also notice all the actors looking
behind them constantly, this makes the audience begin to connote what could
possibly be out there.
The audio used is interesting as it starts off quite calm, but
also has a spooky hint to it, fitting the audio codes that most Action films follow.
The soundtracks pace increases as the you near to the end of their journey, it
then increases dramatically as a man uncovers a stone statue, giving the audience
the impression that something exciting was about to happen.
The producers used a range of different shot types to
emphasise how deep in the Jungle the actors were, no close-ups were used to
identify any characters, although there was one cut where the focus was on an
arrow stuck in a tree in front of the Jungle Explorers. Most of the shots involve
panning or tracking following the characters through the Jungle.
The Codes and Conventions of the
action genre.
Camera shots and Techniques.
- Might have low
lighting on the villain, or including shadows on their faces.
- Normally have fast
paced cuts to keep the audience engaged during action scenes.
- Action Thrillers also have extreme close up of the characters faces to show expressions.
Symbolic Codes.
- The characters might have blood on their body, which
shows they have been close to the action and the drama.
- The characters often start with clean clothes,
and finish with their clothes being scruffy and torn, which is a symbol for their
situation.
Written and Audio codes.
- Action thrillers have fast paced and dramatic
music to help emphasise the tense movements to create suspense and to match the
action.
- Action Thrillers often have music to suit the
characters personality, e.g. when a villain enters the frame the viewer would
hear dark music symbolising the characters ‘evil’
Overall Codes.
- More narrative action codes than enigma codes, clear binary
oppositions.
- Star Marketing: audience identification/expressions
(Cruise/Pitt/Willis/Jolie/Craig/Stallone)
- Romantic Sub-Plot, humorous dialogue.
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